Short-Term Goals

Monthly Mall Activations

- Be on the ground and be visible
- Introduce SMSH to the general public
- Attract sponsors and stakeholders
- Collect monetary gifts from donors

Stand Frames

- Sell them for small donations during Mall Activations
- Feature our Anchor Scripture ( Matthew 25:31-46 ) to encourage meditation

Raffle and Charity Fun-day

- Explain briefly how to organize and promote these events

Gala Dinners

- Approach hotels and lodges like Tlotlo, Grand Palm, Cresta, and more to host us
- Request prominent companies like Mascom Telecommunications and sister companies to buy tables for 10 to support us
- Divide ourselves and sell 10 or more tickets to people

Restaurants

- Collect monetary donations from customers
- Pay It Forward Meals: Encourage customers to pay for an extra meal for SMSH projects

Long-Term Goals

(To ensure sustainability and growth of SMSH Trust)

Truck Parade (December Christmas period)

- Organize a parade around Greater Gaborone Areas (Gaborone, Mogoditshane, Tlokweng, Ramotswa) and host a Gospel music concert in the evening
- Invite the public to donate monetary and non-monetary contributions at the Truck Parade and Gospel music concert

Big Companies Initiative

- Encourage workers on Fridays to wear jeans and sneakers and donate P10 (x4 weeks = P40 per person a month)
- Have an ambassador (one of their employees in each branch) responsible for collecting the P10 donations

Acquire Farm Land for a Community Garden

- Grow fruits and vegetables
- Single mothers take care of the community garden, producing harvest for their consumption and selling to generate funds

Tourism Sector

- Campaign: 'Cruise and Dine with Harry and Meghan'
- Sell tickets for the cruise, with proceeds funding SMSH programs
- Collaborate with the Ministry of Tourism to run fundraising campaigns when prominent people visit Botswana

Partner with Airline Companies

- Collect change from passengers ("Every Bit Counts") to fund SMSH programs

Additional Ventures

- Chicken rearing
- Laundry shop
- Bakery
- Childcare centers
- Babysitting Club: Book a babysitter for a day or month
- Christmas movie parties

Campaigns Encouraging Bonding Between Children and Parents

Be Kind to Mom' Campaign (Mother's Day)

- Encourage children to save pocket money to surprise their mom with gifts, massages, outings, shopping, etc.
- Hashtags: #BeKindToAMother #ILoveMyMom

Bike Marathons - 'Ride with Dad Competition'

- Encourage bonding between children and their fathers.